Sunday, 26 August 2018

[Archive Blog (01/11/2016)] Big Ecom War is back with this festival

Well starting from 1st Oct. big Ecom war is back with all 3 major Ecom Websites, Amazon, Flipkart and Snapdeal is ready to challenge the heat and boasted the last moment financial sheet of Q3 and will going to impact the Q4 results. Such war is not new ever since Ecom Websites start emerging and dominated the market share, basically Major Indian Ecom sites have to battles because to keep getting the support of Foreign investment. Their biggest challenge is to keep the space maintain in the already crowded market. As nowhere days every Electronics Major dealing with Customer from Online itself as they have their own small mega stores. If a company ready to sell the mobile exclusive to any Ecom websites but they keeps the accessories sale exclusive to their own website. But biggest issues are logistics tats why even Manufacturer companies are dealing with Ecom websites rather then going alone otherwise would might be the better choice for them.

Price war was the biggest asset of Ecom websites when it was launched though its no more in a central stage like it was earlier before. Only thing still Ecom going strong is exclusive products which manufacturers not launch in the market and can be purchasable through online only. Its not that still Ecom covered the entire India on their Serviceable Map, still there are places where peoples are either happily shopping from the store or forced to purchase from the store. As mentioned that selling the electronics goods specially Mobiles and its Accessories kept these Online shops active and competing in the market otherwise there is huge gap between online fashion and offline fashion. Easy returns are the key though that by closing the eyes and by speaking nothing Companies took Apparels and Footwear back and no matter whatsoever the bottom line will remain like this "Acha Nahi Laga toh Paisa Wapis" with full assurance and guaranteed.

Its quite illogical to say that Online Stores can be replaces the offline stores completely. Boost of online shops in Metro cities and Sub Metro Cities is not the figure of success at all. But yes Online stores differentiated the market and its area of concentration. Still there a percentage of peoples who wants to join the era of Online Market not able to join it because of limitation of logistics of Ecom and Ecom unable to improves the service with 100% track record in their expected to grow areas. But in customer service industry you can't make everyone happy. Biggest aspect about Online Market is the product reaches at Home on time with brilliant packaging. Either one of its missing it means that perfection is missing. Now how in the scale of 100 these Ecoms measures themselves and till how much to achieves which can satisfies the record is the whole new thing to debate though but not for us to messed up with that figure as if top levels are happy then everyone are happy.

Basically these Festive sales can be considered as self promotion of the company as well or can be considered as reason for the promotion. In festive mood everyone go out to shop hence for sure website links will be open and lots of cart and wishlists will be filled as well. Now in Metro Cities peoples do get a product in 1 or 2 days because of advance logistics but there are places which gets the product after festival gets over hence you can't shop for the festival but shopping because of the mood of festival. Its very much a harsh reality that group can't be stand just with Ecom it needs to come up with every single challenge to face or either needs to finishes the challenge. As much as you keeps on connecting with the peoples you will fills the distance and make it closer. Paytm who started the recharge business jumped to Ecom and become pretty famous because of the cashback, later Snapdeal acquired Freecharge and then Flipkart first launched their own wallet then acquired the unknown PhonePe. One of the logic of acquiring the recharging apps is to give more and more lucrative offers so that customer pays the physical amount and can use the virtual money for recharging and buying something else from the same website indirectly customer forced to remain with the company because the money he invested, another reason is refund ease to return the amount back with no banking procedure involved since refund from Logistics option are not available.

Overall such festive sales are meant to keep the Ecom industry busy and active infront of peoples hopes although no one knows the balance sheet behind the rooms as if its not gone as per the expectation. These festive season do create lots of temporary jobs in Logistics and Customer care because of heavy demand and peoples query as "Customers are God" and to fulfil this demand company needs to hookup themselves and remain prepared and focused for the massive burden. As the sale will keep the company busy for the entire 1 month and the pressure are always high since Customer satisfaction which are in the top of high priority list in the company remains in stake. As mentioned that higher levels are not aware of Ground reality and peoples won't cares about the background score of the company they just wants the deal and likes to participate on it which they feels is best for them as they're in the mood to purchase because of festival and not for the festival. Such festive sales do impact Companies either in Negative or in Positive as gambles are always on the business and its the only path of the success as well. Surely Festive season are the exciting time for the Govt. as well as purchase will balance the growth of economy since money in home will bring money in the market.