Saturday, 8 April 2017

[Archive Blog (24/10/16) Jio aims to give LYF in Mobile Segments will it be succeed ?

Well Sept. 5th ever since Reliance launched their dream projects Reliance Jio plenty of talk started in the industry and socially regarding its impact in Telecom sector and in our life. The talk was from years now in a country where youths are in high numbers motivated even senior citizen to use internet and Digital India concept is helped technology to move one step forward which was being never been. Huge corruption in Telecom sector in last few years hurts the motive as well and pushed things backward over the years. At the end of the day when aim decided that to give something and pass benefits to the Countryman, people involved in a chair took a benefit of it and when it decides to have a justice with Country’s resources Companies though gave a investment with both hands but then the benefits is moreover become the business as you needs to pay as per the need and requirement. Examples are set that we needs to learn to pay for the service.


Logo of Reliance Jio

Reliance Jio came in a market by calling ourself as a 4G network no 2G, no 3G it means from Day 1 company’s stakes are high and plenty of challenges as well. Stakes to proof and maintain itself as 4G Network, challenges are to spread and push in a 4G Segments with lucrative offers, continue with a subscribe base after Free Offering. Jio whatever is now today is because of their Welcome Offer which is available for free after getting new connections. But does the current subscriber base will maintain the 4G when it get paid tats a question. Biggest reason why India never step high on technology is because our Telecom sector is not affordable and not technically sound to cover entire India. Companies may not have that much investments too nor the support from Ground Level to Infrastructure. We bought everything rather then building obviously we’re paying high for the technology but that amount never justifies the entire course. In a Country like India only Broadband can be affordable for the fact that despite its running from BSNL or Airtel Lines the investment of the company’s are in small segments which can be easily invested and maintained rather then aiming for the entire country.

Jio may have shaken the industry with its Free Voice Call and SMS with only one data recharge but as of now they didn’t cleared about My Jio subscriptions which consists of TV, Music, Movies, News and other Services. Ofcourse since investment has been made we have to pay for the service but that may not looks practically flexible for the subscriber in that case. Telecom companies did started their entertainment zone along with 4G network after following the suite of Jio Network but consumption wise it may not able to sustain. As subscribing these Entertainment Packs along with Data Packs to run those is not looks economical as Users will have two choices either use Data for basic internet or for Entertainment. Companies are not allowed to provide the Individual Datas for any service after TRAI dismissed the Net Neutrality nor can provide the Services for free. Although no one knows the future there might be the ruling which will help the companies to ran their purpose, policies and serve to the customers according to it.

Reliance played quite a big shot after launching Jio they launched their mobile segments as Lyf Mobile. Lyf looks to be quite promising with Jio as it used to buckled with Jio connection under Jio Preview Offer (JPO) tat time Mobile division taken a rapid growth but within a month Jio’s launching and Free Preview to get extended with other mobiles let Lyf customers and brand down. Not only people who had bought Lyf by considering for Jio connection start feeling the heat as any such investment on Lyf may not be worthy if others are getting the same taste with better handsets. Lyf Mobile is also nothing different then other available mid range devices, company may have giving people a confidence of 2 years extended warranty but it all depends of figures of investment over profit. Reliance Industry believing by the end of 2016 they will sell 10 Million Lyf brand mobiles tat is somehow achievable but exact figures can’t be touch as others too are there and launching phones with the compatibility of VoLTE which is necessary for voice call in Jio Networks also with great features. Lyf Mobiles may replaces small brands from the market but not big and famous ones for sure. Future of Lyf though will decides on the sales of October as Diwali is in Month end and every company is hoping for rocket height figures to blast some fireworks of happiness.

Jio having lots of roadblocks though getting clearances day by day from the regulator of Telecom Industry but actual test will start when it get paid. In India everyone looks for something extra like 4-5 years ago though in now its merely possible if some company start giving like this then soon to be go bankrupt. Jio has applied the formula of stretching the data connection in Welcome Offer where many subscribers can get a benefit of the offer though speed will be limited and not like a king speed of 4G. This is might a new way to decrease the input cost in high no. of subscriptions as less data will be allotted in high needs. Biggest aspect of any company to get success in the internet model is subscription price that whether its going to hit the consumer or not. Many companies after Jio announced its offering of 1GB 4G Data in around Rs. 50 start selling and even promoting in the same price as Jio but inside story is you first needs to shell some Rs. 1500 for the first time then only you will be eligible to get it otherwise it will not like a offer which is a Pro Consumer and Anti Industry.

Jio may not sound like they was in the AGM at 5th of Sept. even in AGM practically figures was little bit disappointed could be more once gone paid. Internet revolution will only come when we start thinking for the future. Prices of 2G Data is still the same though 3G Data price has been slashed but lesser price recharge consists less days so overall when you read headings title “Price Slashed” it looks great and attractive but actually terms and conditions are always applied on every scheme. 4G is meant to bring Internet revolution but not to stuck for forever. 4G was need of hour but policy makers and Govt. who’re running the country should always focused ahead, unless they don’t promotes the technology and clears the roadblocks of it nothing will be done and people of the Country will keeps on serving the old outdated technology with always in a higher price. Govt. operators are known for such mess they never found any way to challenge the Pvt. firms and never created any noise as well they only found to make a plead of saving from the competition. Internet revolution can come in the Country with pure intentions and focus towards future either of any get distracted Country will always deprived from what it deserves.


Disclaimer: This post is not meant for any promotion of RIL Jio or Lyf Mobile and should consider it as a general views.